How to Market to Millennials

January 14, 2016
12:00 PM - 1:30 PM
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Union Jack’s British Pub
2072 Somerville Road
Annapolis, MD 21401
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Learn how to market to and work with millennials from a millennial marketing expert at the January program of the Central Chesapeake Chapter of the Public Relations Society of America.

Gabriele Jackson will explain how to market to and work with millennials at the group’s January program. Jackson, author of “5 Millennial Myths: The Handbook for Managing and Motivating Millennials,” will provide strategies for marketing to and retaining millennials. Make reservations at the registration link. The cost, including lunch, is $25 for members and $30 for non-members. Call 301-904-3690 for more information. Please register by Jan. 12, 2016.

 

This is a generation that does not read newspapers. Where do they get information they trust? Jackson will also reveal why recognition is more important than money for Millennials in the workplace (they only last 11 months in a DC area job). She will discuss how a generation that has been protected from failure by their parent’s fares in the workplace. Learn why don’t they feel they need their elders for workplace information but how bosses can offer them needed interpretation of information and data. She will sign her book after the program.

Jackson, a member of the Millenial generation (1981-2000), has been featured in Huffington Post, Fast Company, Business Insider and on Bloomberg Radio for her work with the millennial generation. A generational strategist, she is founder and president of The Millennial Solution, a company helping generations work better together through online and in-person training workshops.