How a Regional Nonprofit Turned a Real COVID Challenge into a Virtual Success

April 28, 2021
5:00 PM - 6:00 PM
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Zoom Meeting


When the COVID-19 pandemic and holiday season collided in 2020, Catholic Charities of Baltimore was faced with a significant challenge for one of their donors’ most inspirational annual events: the Christmas Festival at the Basilica. How could this cherished event be translated to a virtual experience while still retaining the spirit and splendor it was known for? An in-person concert was out of the question, so Catholic Charities sought out Vitamin, their integrated marketing agency partner, to conceptualize an engaging virtual experience for the community to embody the joy of the holiday season. 

Join us for an informative panel discussion followed by Q&A, led by Catholic Charities and Vitamin. Our speakers will share how they were able to capture the spirit of the season virtually with the month long “Comfort & Joy'' campaign that drove a 29% increase in donations from 2019, boosted website visitors by 32x over annual concert attendees, and increased email engagement by 200%.


Erin BollesChief Development Officer, Catholic Charities of Baltimore 
Christine CollinsDirector of Communications, Catholic Charities of Baltimore
Amanda KarfakisPresident & CEO, Vitamin
Cory MaginVP, Creative & UX, Vitamin