Virtual Happy Hour with a Twist: "Reinvigorating Your Brand"

December 03, 2020
5:30 PM - 6:30 PM
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Join PRSA Chesapeake for a Virtual Happy Hour and interactive discussion about reinvigorating your brand on Thursday, December 3 from 5:30 - 6:30 p.m. and meet Madeline Caldwell, marketing pro for DuClaw Brewing Company.

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About DuClaw’s Communications
Following a rebrand two years ago, DuClaw has leaned into creative communications strategies to reinvigorate interest in the brand and gain traction with a younger audience. Madeline Caldwell will casually share a few of these campaigns from the past year, plus how they continued that creativity when it came time to pivot during the pandemic.

About Our Speaker
Madeline brings 12 years of media relations, corporate communications, and creative marketing experience to 212 clients. Her time at agencies and in-house has been focused in the healthcare, health and wellness, and CPG industries. Most recently, Madeline joined 212 from a Maryland craft brewery after spending two years taking the brand from tired and irrelevant in local markets to trending nationally. Madeline is from Minnesota, is a graduate of Xavier University in Cincinnati, and lives in Baltimore with her husband and young kids. 

Win a 6-Pack of DuClaw!
During happy hour we will raffle off a 6-pack of DuClaw... but you have to show up to win!

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