Everything You Thought You Knew About Email Newsletters Is Wrong

April 30, 2020
5:30 PM - 6:30 PM
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Email newsletters have been a staple of the marketer's toolbox for years, but with inboxes more crowded than ever, most newsletters end up in the recipient's spam or trash folders—or worse, the recipient unsubscribes. Why? We're doing it all wrong. The good news is that there IS a better approach to email newsletters that will drive loyalty as opposed to unsubscribes. In this presentation, Kathleen will share examples of email newsletters that are wildly successful and will show you how you, too, can create a newsletter that your audience will love to read.

Our speaker
Kathleen Booth is the VP of Marketing at Attila Security, a venture-backed cybersecurity company transforming the way the government and private enterprise secure data and communications. Named by TopRank as one of the 50 Top B2B Marketing Influencers in 2019, she is also the host of The Inbound Success Podcast and an advisor to several technology startups. Prior to joining Attila, Kathleen spent 13 years in the digital agency world, first as owner and CEO of Quintain Marketing, and later as VP of Marketing at IMPACT, HubSpot’s largest North American partner agency.

Tickets

$0.00 PRSA Central Chesapeake Chapter Members

$15.00 Non-Member and Non-Member Guest