The Power of Your Personal Brand

March 20, 2019
6:00 PM - 8:00 PM
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305 Sail Place
Annapolis, MD 21401
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Does it seem like your organization's brand isn't getting the reach that it used to? Is your LinkedIn company page dying a slow and irrelevant death? If you've had a suspicion that you need to shift your focus from "your brand" to "your people" then this is the event for you. As LinkedIn and Facebook slowly kill off organic reach for brands, leaders must take a new approach when it comes to the storytelling narrative of their organization. What is that new approach? It's the power of the personal brand. In this presentation you'll learn why your audience cares less about a corporate "brand" and more about an organization's people, how you can cultivate a brand ambassador mindset among your staff, how to have an "inside out" mindset when it comes to showcasing your culture, and how the same personal brand content connects with multiple organizational goals. 

Perfect for:

  • Leaders responsible for their organization's culture and perception
  • Senior leadership and business development teams
  • Brand marketers, managers, and internal comms stakeholders 
  • Anyone who wants to hire and attract top talent
  • Anyone that wants to define and refine their own personal brand


Presented by Jon Barnes
Author of Creative Threads, CEO of Rebel Haiku

A natural-born creative, Jon serves as a leader, mentor, strategist, and consultant, having worked with some of the world’s most recognizable brands across a variety of different industries. Charging ahead with the realization that creativity can be applied to any profession, Jon has run his own advertising and design firm, worked with youth in full-time ministry, “done time” in legal marketing, been a YouTube celebrity, content marketing expert, and now leads Rebel Haiku, a marketing and leadership training space in Ellicott City, MD . Jon’s passion is to equip, inspire, and unleash those he works with, helping professionals identify and live out what truly makes them unique. With experience in brand strategy, content, coaching, and creativity, Jon brings a unique perspective to the table for any endeavor. After initially pursuing a degree in automotive design, Jon went on to obtain a BA in Bible and Theology from Washington Bible College, a Master’s Degree in Modern Studies from Loyola University Maryland, and after flirting with a Doctoral program eventually decided that making YouTube videos was a better investment of energy. Jon is also the author of Creative Threads, a career-finding and entrepreneurship handbook for students and young professionals (2018, Apprentice House Publishers).


$25.00 PRSA Central Chesapeake Chapter Members

$30.00 Non-Member and Non-Member Guest

$25.00 Anne Arundel County Chamber of Commerce Members