The Art of Storytelling: How to Tell Your Brand Story and Win the Hearts and Minds of Your Prospects

October 25, 2018
12:00 PM - 1:30 PM
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The Greene Turtle
177 Jennifer Rd
Annapolis, MD 21403
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Join us Thursday, October 25th for a lunch meeting at 12pm as we welcome Liz Thibodeau, CEO of Thibodeau Media Group and Torrey Pocock, CEO of Riggo Productions, for tips and tricks communications professionals can use to effectively strengthen their brand story with video. 

In today’s crowded informational market space, communications professionals are constantly battling for the attention of their prospects and customers. In order for your brand to stand out, you need to genuinely tell a creative story that appeals to your audience to make a human connection. Stories are how audiences remember you, earn insight to make a future purchase or share your story with their friends and family. A story is why you’re doing what you’re doing and telling it in a way that appeals to your audience. Today’s consumer doesn’t decide to buy based on what you’re selling, but rather why you’re selling it. Storytelling is fun and helps communicate your Company’s “why” in a creative and engaging way.

Join us for an in-depth discussion on the fundamentals of storytelling, how to identify which stories you should tell, strategies to share them with your audiences and much more! Liz Thibodeau and Torrey Pocock recently aligned their companies to work together rather than in competition to broaden their scope of services. They also host a fun weekly video blog called “Two Producer Tuesday”. Check it out!

Lunch is included in the cost of your ticket with your choice of sandwich, wrap or taco, one side of your choice and soft drinks.

Seating is limited and available on a first-come, first-serve basis. Registration costs are $25 for PRSA members and $30 for non-members. Please RSVP early in order to ensure that you are included in the headcount for lunch.

Tickets

$25.00 PRSA Central Chesapeake Chapter Members

$30.00 Non-Member and Non-Member Guest

$25.00 Anne Arundel County Chamber of Commerce Members