Guinness World Records

October 26, 2017
12:00 PM - 1:30 PM
 Add to Calendar

Eggcellence Brunchery
2625 Housley Rd
Annapolis, MD 21401
Venue website

Harness the Power of Record Breaking Driving Publicity, Brand Building and Social Engagement 


At PRSA Chesapeake’s October Luncheon, Keith Green, Vice President of Marketing and Commercial sales for Guinness World Records North America will share the story of how GWR has transformed itself into a global IP brand while still publishing their iconic book. You will learn how GWR has expanded their audience by creating multi-channel strategies including digital TV and experiential marketing. Keith will also share ideas on how to position your organization, people in your organization and your clients to be considered for in a future edition of Guinness World Records.

Amid a constantly changing and competitive environment to secure the public’s attention there is one PR concept that continues to enjoy great success by focusing simply on telling the stories of organizations and people whose claim to fame is setting some form of a world record.  

Guinness World Records (previously known as The Guinness Book of World Records) is itself a world record holder, as the best-selling copyrighted book of all time. Now in its 63rd year of publication, GWR is currently published in 100 countries in 23 languages.

To register for this event, visit: For questions, please contact our Event Co Chair, Katie Sushko at [email protected] or (410) 271-1498. 

Space is limited to 30 guests. First come, first served.



$25.00 PRSA Central Chesapeake Chapter Members

$25.00 Anne Arundel Chamber of Commerce Members

$30.00 Non-Member and Non-Member Guest