Marketing The Maritime Industry in Anne Arundel County

September 28, 2016
12:00 PM - 1:30 PM
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Annapolis Yacht Club
12 Dock Street
Annapolis, MD 21401
Venue website

The Central Chesapeake chapter of the Public Relations Society of America (PRSA) will feature Annapolis resident Gary Jobson, world class sailor and President of the National Sailing Hall of Fame, as its guest speaker on Wednesday, September 28.  The program will be held from noon to 1:30 pm at the Annapolis Yacht Club (Dock Street Temporary Clubhouse) at 12 Dock Street, downtown Annapolis. With the Annapolis Boat Shows just around the corner, Jobson will reveal the marketing strategies of the maritime industry in Anne Arundel County along with his five-year predictions for the local maritime industry. Jobson will discuss how the public view of sailing went through a revolutionary change with the advent of ESPN and strategies of international marketing. The program is co-sponsored by the Annapolis and Anne Arundel County Chamber of Commerce and includes lunch which costs $25 for members and $30 for non-members. Please register by Monday, September ensure your spot. Call  event coordinator Katie Sushko at 410-271-1498 for more information or email [email protected]

Local maritime businesses are the largest private sector employers in Anne Arundel County and have increased their marketing and advertising since 2008 when only 69% advertised.  Now more than  95% advertise with the largest share using internet ads. The growth of Annapolis from a sleepy town in the 1950s to a tourist mecca can be largely attributed to the boat shows and the building of Rt. 50 from Washington to Annapolis. Jobson will explain those connections and outline the expected impact on Annapolis tourism by the planned construction of the National Sailing Hall of Fame here.

Jobson, an America’s Cup winner, is a regular contributor to What’s Up
, editor-at-large for Sailing World and Cruising World magazines and has written numerous sailing books. He just returned from covering sailing at the summer Olympics for NBC. He also has produced more than 1,000 award-winning films and television programs. Jobson is a recipient of the Nathanael G. Herreshoff Trophy, US Sailing’s most prestigious award. In 2003, Jobson was inducted into the America's Cup Hall of Fame by the Herreshoff Marine Museum. Jobson’s work includes his new film, The Magic and Mystery of Sable Island, an environmental documentary that was screened at the Annapolis Film Festival this year.  

Jobson’s accolades include an Award for Cable Excellence (ACE) for the 1987 America's Cup on ESPN.  In 1988, he won Emmys for his broadcast production of sailing at the Olympic Games in South Korea, and for the 2006 Volvo Ocean Race on PBS. In 2013, Jobson was presented a Telly Award for Unfurling the World: The Voyages of Irving and Electa Johnson.

Guests may  park at the Annapolis Yacht Club’s Eastport parking lot located at 2 Compromise Street and take the free shuttle  or opt for or  metered or street parking near the 12 Dock Street location. 


$25.00 PRSA Central Chesapeake Chapter Members

$30.00 Non-Member and Non-Member Guest

$15.00 Student