Hacks for Social Media Success Part 2: Best Practices for Paid Content Promotion

June 07, 2018
12:00 PM - 1:30 PM
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Macaroni Grill
178 Jennifer Rd
Annapolis, MD 21401
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THE OPPORTUNITIES AND CHALLENGES FOR COMMUNICATORS WITH RACHEL HENDERSON, VICE PRESIDENT AT WARSCHAWSKI

 

Sarah Goodling will recap part one of her presentation from November, which included building a brand social media presence - including developing a brand identity, content strategy and community engagement approach. Then, she'll build on your newly established social presence by discussing the basics of paid social media content promotion, best practices, ad design tips and analytics. And best of all, you’ll see it all applied in a real-life case study.

 

Three Course Lunch Is Included:

Mozzarella Fritta:
parmesan-breaded mozzarella with arrabbiata

Rosa's Signature Side Caesar Salad:
fresh romaine, romano, creamy caesar dressing

Choose One:
Penne Arrabiata, Ravioli Alla Vodka, Fettuccine Gorgonzola, or Sausage + Peppers Rigatoni

 

  

About Sarah

Sarah Goodling is the Public Relations & Social Media Supervisor at Crosby Marketing, an Annapolis-based integrated marketing firm. There, she supports nonprofit organizations, advocacy programs and government agencies with user-focused social media messaging and content, editorial planning, influencer engagement, community building, measurement and analytics, media relations and reputation management. Sarah has more than a decade of experience in the communications field, specializing in smart storytelling and bridging the gap between communications technologies. She is a graduate of Seton Hall University where she received a MA in Strategic Communication & Leadership, and Central Pennsylvania College where she received a BS in Corporate Communication. In her spare time, Sarah enjoys traveling, cooking and cheering on the Washington Capitals with her husband and Yorkiepoo, Gretel.

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PRSA Chesapeake is accepting new members and we'd love to have you as part of our crew! What are you waiting for? JOIN TODAY!

Tickets

$25.00 PRSA Central Chesapeake Chapter Members

$30.00 Non-Member and Non-Member Guest

$25.00 Anne Arundel County Chamber of Commerce Members