Virtual Reality and Augmented Reality Storytelling in 2018

May 17, 2018
12:00 PM - 1:30 PM
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Macaroni Grill
178 Jennifer Rd
Annapolis, MD 21401
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The Opportunities and Challenges for Communicators with Rachel Henderson, Vice President at WarschawskI

 

Rachel Henderson will discuss how virtual and augmented reality storytelling has the power to create strong emotional connections that change attitudes, actions and policies to shape our world. Virtual and augmented reality is the most immersive communications technology to come along since the movies. Brands can no longer ignore its true power to improve customer engagement with products and services or to train employees in new, unique ways.  

VR and AR programs also have the power to build human understanding for issues, places, or people we’ve not otherwise been exposed to in real life. It has the power to connect people from all corners of the world, and through these “shared” experiences in a headset, we can begin to find common understanding and compassion and make the world a better place. She will also be giving away a FREE pair of Google glasses and guests will be invited to turn their smart phone into VR glasses during the event.

 

Three Course Lunch Is Included:

Mozzarella Fritta:
parmesan-breaded mozzarella with arrabbiata

Rosa's Signature Side Caesar Salad:
fresh romaine, romano, creamy caesar dressing

Choose One:
Penne Arrabiata, Ravioli Alla Vodka, Fettuccine Gorgonzola, or Sausage + Peppers Rigatoni

 

About Rachel

Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, creative and crisis communications agency, announced today that it has added virtual reality (VR) and augmented reality (AR) expertise to its integrated suite of solutions for clients. The offering will be run by its Vice President, Rachel Henderson, who is an award-winning producer and thought leader on VR/AR storytelling. “Brands are always exploring techniques to engage with their audiences in new and exciting ways,” said David Warschawski, CEO at Warschawski. “VR and AR storytelling offers a powerful, immersive experience that – when executed the right way – can have tremendous results for our clients.” Warschawski offers clients all aspects of VR/AR communications needs, including experiential strategy; VR/AR production for 360 video and documentary storytelling and immersive training and events; app and web platform development; and comprehensive digital marketing, PR, and film promotion. Henderson is an award-winning producer of “Under the Net,” the first VR documentary by the United Nations Foundation’s Nothing But Nets campaign to raise awareness, funds, and support to fight malaria. She speaks at industry conferences and events across the country about the power of VR/AR platforms; most recently at the VRX Conference & Expo in San Francisco. “Across the communications and business worlds, we are seeing tremendous hunger for virtual and augmented reality solutions,” said Rachel Henderson, Vice President at Warschawski. “VR/AR programs have the power to create strong emotional connections that build brands, and change attitudes, actions and policies that shape our world.”

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PRSA Chesapeake is accepting new members and we'd love to have you as part of our crew! What are you waiting for? JOIN TODAY!

Tickets

$25.00 PRSA Central Chesapeake Chapter Members

$30.00 Non-Member and Non-Member Guest

$25.00 Anne Arundel County Chamber of Commerce Members